Back in September 2011 an idea was born by a group of Maui chefs to feature Grown on Maui salads on their menus to grow agriculture on Maui. They created Localicious, Dine Out Maui, a promotion designed to drive residents and visitors to select Maui restaurants for farm-and-pasture-to-table menus that matter while growing the next generation of farmers and ranchers on Maui.
Presented by the Maui County Farm Bureau in partnership with participating restaurants, Localicious Dine Out Maui invites Maui to enjoy the food that is grown and raised here and prepared by Maui’s talented chefs. When you “Dine Out” at one of the participating restaurants, you celebrate Maui’s good fortunate – fresh and flavorful food – and you support local agriculture.
What is Growing Future Farmers?
The founding chefs believe a vibrant dining scene goes hand-in-hand with a thriving, healthy agricultural industry. And, the honest truth is there’s simply not enough product to supply all of the restaurants on Maui. The participating chefs want access to more local produce and proteins, and they decided to do something about it. The answer – Growing Future Farmers!
By featuring a Grown on Maui salad on their menus, the chefs stay true to their philosophy to buy local first and they showcase seasonal, fresh ingredients and further support Maui’s farmers, ranchers and food producers.
The founding chefs’ set out to grow support for Maui agriculture “one salad at a time”. When Localicious launched there were four restaurants, now there are eight. And, Localicious went statewide with Localicious Hawaii. In March 2014 58 restaurants statewide participating in Localicious Hawaii. The Hawaii program will continue annually in March and Localicious Maui continues as an annual program, 12 months of the year on Maui.
The Maui chefs hope to create a movement. Their dream is for every restaurant on Maui to feature, at minimum, a Grown on Maui salad and for Maui farmers, ranchers and food producers to grow product for these restaurants.
Maui County Farm Bureau fully supports this campaign and is honored to work with Maui chefs to grow the next generation of farmers and ranchers on Maui. Localicious Dine Out Maui allows the Bureau not only to grow ag but to shine the spotlight on Maui’s top locavore chefs and restaurants.
Please contact charlene(at)KauhaneInc(dot)com if you would like become a Localicious, Dine Out Maui chef/restaurant participant.
The participating chefs/restaurants donate $1 from the sale of each Grown on Maui salad to Maui’s Growing Future Farmers, a fund established to grow the next generation of farmers and ranchers on Maui. Managed by the Hawai’i Agricultural Foundation, a 501(c)3 non profit organization that works to educate the community about the important and vital role agriculture has in our economy and daily lives. HAF produces of the Hawai’i Food & Wine Festival, the state’s largest culinary event.
Meet the Founding Chefs
Growing Future Farmers “one salad at a time”
In year one, Localicious Dine Out Maui raised $15,000. In year two four months in with double the participating restaurants, Growing Future Farmers contributions doubled too.
How will the money be distributed?
Growing Future Farmers funds will be invested in education and the creation and expansion of commercial farm operations.
– A $5,000 scholarship distributed through the University of Hawai’i Foundation to one student pursuing a Bachelor of Science Degree in Agriculture at either the University of Hawai’i Manoa or University of Hawai’i Hilo.
– A $5,000 scholarship distributed through Ke Ali’i Pauahi Foundation to one student pursuing a Bachelor of Science Degree in Agriculture from a mainland university.
– Two annual awards of $5,000 each to next generation farmers on Maui. Application here.