Grown on Maui Chef Demo at Whole Foods Market Kahului

Chef Sheldon Simeon, Star Noodle, Lahaina, Maui, Hawaii

KAHULUI, Maui – Maui County Farm Bureau and some of the islandʻs top chefs partner with Whole Foods Market Kahului in a six-part Grown on Maui Chef Demo Series. Held on the last Monday of each month and designed to shine the spotlight on seasonal, local and fresh Grown on Maui produce and proteins, the community is invited to attend a FREE, one-hour cooking demonstration and tasting. Up next is Sheldon Simeon, Executive Chef, Star Noodle and the new Leodaʻs Kitchen and Pie Shop in Olowalu. Chef Sheldon plans to prepare two dishes: Poi Beef Stew with braised local beef shortrib with Taro and Poi Gravy Local Green Salad with Poi Vinaigrette.

Born and raised on the Big Island of Hawaii, Sheldon Simeon’s culinary career began at Leeward Community College’s Culinary Program. This path took him to an internship at Walt Disney World—Florida, where he met his wife and followed her back to Maui where he was hired at Aloha Mixed Plate in 2002.

In 2003, Sheldon graduated from the Maui Culinary Academy and has progressively moved up with in our organization over the years. He was promoted to Sous Chef then Chef of Aloha Mixed Plate .and is now creating the innovative menu at Star Noodle which opened in February 2010. This year he was named one of the semi finalists in the prestigious James Beard Awards for “Rising Star Chef of the Year.” The restaurant was also a semi-finalist in the “Best New Restaurant” category. Sheldon was voted “Chef of the Year 2011” at Maui No Ka Oi Magazine’s Aipono Awards. It is a special honor for voting is all done by fellow Maui Chefs. Most recently Chef Sheldon has opened the doors at the newest family of restaurant’s Leoda’s Kitchen & Pie Shop which opened in November 2011.

Sheldon’s influences stem from the Hawaii Regional Chef team. His outlook is to keep up with trends and new techniques, look at up and coming chefs globally and mainly use the Island Flavors which he loves, to incorporate local products in creating familiar yet unique food.

Sheldon’s intention of food, are playful, fun takes on the classics. He is constantly experimenting and takes ideas, suggestions and inspiration from all.

The other participating chefs include Joey Macadangdang, Roy’s Restaurant, Monday, March 26; James Simpliciano, Monday, April 30; Chef Mark McDowell, Monday, May 21 (3rd Monday) and Brandon Shim, Monday, June 25. All of the chef demos are free and they take place from 5:30 pm – 6:30 pm. For more information visit or call 808-243-2290. The Grown on Maui campaign is a joint effort between Maui County of Economic Development and Maui County Farm Bureau. It seeks to expand the share of local farmers.